Driving new revenue is assuming a top spot on 2012 priority lists for your peers of all sizes and in most industries. But what if the moves certain departments make to help grow your business unknowingly expose your company to some expensive problems? More…
Too many companies don’t pay enough attention to pricing to determine whether or not they’re getting it right.
Times are changing. Prospects now have instant access to competitive pricing and low-ball offers, which means you need to approach every prospect prepared to defend your offer. More…
In a world where prospects have instant access to online offers, discounts, pricing and customer feedback, these four strategies will help you attract (and win) more buyers: More…
Sometimes, just the tiniest change in pricing strategy can make the biggest difference — for better or worse. More…
An online retailer recently lost $1.6 million because of a glitch in its pricing engine that capped the pricetag on all items at $49.95. Total loss to the retailer: $1.6 million. But not all that money was badly spent.
Many IT departments have taken a big hit during the economic downturn, and your tech guys probably aren’t happy about having to push projects to the back burner. The risk: More…
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