At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic. More…

You set up a Facebook, Twitter, LinkedIn or Google+ page and keep it fresh in the hopes it’ll keep existing customers engaged with your company as well as attract new customers. Piece of cake, right? Not really. More…

Studies show that curtailing access to social-media websites isn’t the best approach. Then what is?

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It’s time for the “Best of” and “Worst of” the year awards to start rolling in, and there are plenty of marketing social media blunders in 2011 to choose from. It’s difficult to select the best ones, but these three have to be in the running: More…

Social media have become the valuable sales tools — if you use them correctly.

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Here are four proven strategies companies have used to tap new markets, generate leads and close more sales via social media: More…

Is your company capitalizing on the Facebook craze? If not, these statistics may cause you to start thinking social media.  More…

Sometimes, a marketing campaign targeted for a specific audience ends up alienating existing customers and all would-be customers. More…

A new study reveals Chief Marketing Officers (CMOs) across the country see worthwhile reasons to increase their investment in social media marketing in the years to come. More…

Social media is the toolbox you use to build the vehicle that’ll spread your marketing message to more potential customers. More…

Facebook looks to be on the verge of becoming even more marketing-friendly. More…

A new study reveals those who tweet are not necessarily those who buy.  More…

Ho ho ho – it’s no joke. Now’s the time to start prepping for your Christmas email marketing campaign. More…

There are three common myths when it comes to what really makes customers happy. More…

Once upon a time, paid search was the smart bet to ratchet up marketing campaigns. Of course, times change. More…

There was a time when people claimed nothing could ever get between Americans and their addiction to television. More…

The answer has a lot to do with identifying when prospects are in a position to buy and how to engage them at just the right moment.  More…

Here are three ways to establish (and maintain) more profitable relationships:  More…

Social media is becoming just as popular as email when it comes to direct marketing, and that’s not nearly all a recent study uncovered. More…

A recent study reveals one issue reigns head and shoulders above the rest when it comes to connecting with today’s customers. More…