NLRB warns against ‘broad’ social-media policies
February 6, 2013 by Jim Giuliano
The National Labor Relations Board case against Costco and its social-media policy sends a warning to other employers about their policies.
February 6, 2013 by Jim Giuliano
Sickening thought: Many social media posts originate from the toilet
January 2, 2013 by Charlie Walker
Have you ever flushed while you’re Facebooking? Twittered on the toilet? You’re not alone. More…
5 dangerous myths about Facebook, social media
December 31, 2012 by Charlie Walker
Using social media to raise your company’s visibility is naturally a point of emphasis — or even confusion — for the people running the business. More…
Social networks: Business boon or waste of time?
November 28, 2012 by Valerie Helmbreck
Not sure if your organization needs to use social networks to connect with customers and clients? There’s some new research on the topic that can help you.
What to watch for when new mgmt. takes over a customer
October 17, 2012 by Jim Giuliano
Of course, you know when a customer comes under new ownership. Do you also know the risks for your company?
The 3 biggest myths about what customers want
August 28, 2012 by Bob Hill
Here are the three biggest customer myths in selling today, as well as what every manager can do to help salespeople overcome each of them. More…
4 expert keys to social media $uccess
August 27, 2012 by Bob Hill
More than two-thirds of managers plan to increase the amount of money and resources they devote to social media over the next year. More…
Olympic swimmers banned from social media over gun posts
June 21, 2012 by Charlie Walker
You won’t be getting any Olympic tweets or blog posts from two members of Australia’s swim team. Pictures they posted recently on their accounts made a big splash — one that left the country’s Olympic Committee as angry as a wet hen. What exactly did the senseless swimmers post? More…
10 essentials for your social-media business strategy
June 7, 2012 by Jim Giuliano
What’s your social-media strategy for creating more business?
Best practices that use social media to boost the bottom line
May 25, 2012 by Jim Giuliano
Social media impacts the bottom line at companies that are active on Facebook, Twitter and other social-media channels. But it takes more than just getting people to “like” your company.
Formula for calculating ROI on social media? It’s still MIA
April 4, 2012 by Charlie Walker
Want to find out more on the ROI of social media efforts before you cut into the company’s budget? Sure. But join the crowd – many have discovered there are no easy answers. More…
Who owns your social-media account?
March 14, 2012 by Jim Giuliano
The answer’s not so obvious. Now that Twitter and other types of social media have become common marketing and overall business tools, new lawsuits are springing up over who “owns” the account and its following – the company or its employees?
Facebook founder reveals ‘amazing’ early business advice
March 12, 2012 by Bob Hill
Facebook’s Mark Zuckerberg describes the best guidance he ever got on building a successful company.
Size doesn’t matter when using social media to boost business
March 7, 2012 by Charlie Walker
In certain ways, you could say that social media is the great equalizer when it comes to business advertising and promotion. More…
Can you fire over Facebook comments?
March 7, 2012 by Jim Giuliano
An employee on Facebook slams you or one of your supervisors. What are your options for stopping the employee?
Top 6 ways to measure social media success
February 28, 2012 by Charlie Walker
Many businesses are still struggling with the best – and most effective – way to measure the ROI of their social media efforts. More…
Believe it! This group will help you grow and sell more: Non-buyers
February 24, 2012 by Charlie Walker
Is it better to have a hardcore, online audience dedicated to purchasing your products or services, or simply a broad collection of window-shoppers committed to following your social media presence? Turns out a bird in hand doesn’t outrank the two in the bush after all. More…
Online security still holds back social media customers
February 23, 2012 by Charlie Walker
In order to boost business via social media sites, there’s one critical roadblock you’ll need to address if you’re going to succeed: More…
Biggest threat to Facebook revealed by its ex-president
February 1, 2012 by Bob Hill
At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic. More…
Don’t touch these 4 topics on your social media page
January 30, 2012 by Charlie Walker
You set up a Facebook, Twitter, LinkedIn or Google+ page and keep it fresh in the hopes it’ll keep existing customers engaged with your company as well as attract new customers. Piece of cake, right? Not really. More…
