February 1, 2012 by Bob Hill
At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic. More…
January 30, 2012 by Charlie Walker
You set up a Facebook, Twitter, LinkedIn or Google+ page and keep it fresh in the hopes it’ll keep existing customers engaged with your company as well as attract new customers. Piece of cake, right? Not really. More…
January 20, 2012 by Jim Giuliano
Studies show that curtailing access to social-media websites isn’t the best approach. Then what is?
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December 20, 2011 by Charlie Walker
It’s time for the “Best of” and “Worst of” the year awards to start rolling in, and there are plenty of marketing social media blunders in 2011 to choose from. It’s difficult to select the best ones, but these three have to be in the running: More…
December 19, 2011 by Bob Hill
Social media have become the valuable sales tools — if you use them correctly.
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October 21, 2011 by Bob Hill
Here are four proven strategies companies have used to tap new markets, generate leads and close more sales via social media: More…
October 17, 2011 by Bob Hill
Is your company capitalizing on the Facebook craze? If not, these statistics may cause you to start thinking social media. More…
October 10, 2011 by Charlie Walker
Sometimes, a marketing campaign targeted for a specific audience ends up alienating existing customers and all would-be customers. More…
September 19, 2011 by Bob Hill
A new study reveals Chief Marketing Officers (CMOs) across the country see worthwhile reasons to increase their investment in social media marketing in the years to come. More…
September 16, 2011 by Charlie Walker
Social media is the toolbox you use to build the vehicle that’ll spread your marketing message to more potential customers. More…
September 6, 2011 by Christian Schappel

Facebook looks to be on the verge of becoming even more marketing-friendly. More…
August 23, 2011 by Bob Hill
A new study reveals those who tweet are not necessarily those who buy. More…
August 22, 2011 by Charlie Walker
Ho ho ho – it’s no joke. Now’s the time to start prepping for your Christmas email marketing campaign. More…
July 21, 2011 by Charlie Walker
There are three common myths when it comes to what really makes customers happy. More…
July 20, 2011 by Charlie Walker
Once upon a time, paid search was the smart bet to ratchet up marketing campaigns. Of course, times change. More…
June 30, 2011 by Charlie Walker
There was a time when people claimed nothing could ever get between Americans and their addiction to television. More…
June 28, 2011 by Bob Hill
The answer has a lot to do with identifying when prospects are in a position to buy and how to engage them at just the right moment. More…
June 22, 2011 by Bob Hill
Here are three ways to establish (and maintain) more profitable relationships: More…
June 21, 2011 by Bob Hill
Social media is becoming just as popular as email when it comes to direct marketing, and that’s not nearly all a recent study uncovered. More…
June 14, 2011 by Bob Hill

A recent study reveals one issue reigns head and shoulders above the rest when it comes to connecting with today’s customers. More…