The greatest challenge facing e-marketers today is …
January 31, 2012 by Bob Hill
A new study reveals where email marketers are struggling the most and what successful companies are doing to overcome the problem. More…
A new study reveals where email marketers are struggling the most and what successful companies are doing to overcome the problem. More…
A recent study and a well-known columnist reveal why prospects click through on an email and how to maximize your return on email marketing campaigns. More…
Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb. More…
Statistics reveal the time (and cost) required to get a new recruit on track is spiraling downward. More…
Hundreds of sales managers from 90 companies worldwide were asked to assess which five attributes of salespeople lead to the most success. Results: Relationship sellers and problem solvers may have to change their thinking. More…
A recent study reveals a significant challenge facing most of today’s companies, as well as a five-step solution for overcoming it. More…
Customer loyalty has never been more important to a company’s long-term success. More…
What do iPad users think of the device now that it’s been around a while? Do they still love it?. More…
A recent Gallup study reveals the common strategy that has set top companies apart from stumbling ones over the past three years. More…
Once upon a time, paid search was the smart bet to ratchet up marketing campaigns. Of course, times change. More…
Nine out of 10 world-class sales organizations make it a priority to formalize their value proposition regularly, according to a recent Miller-Heiman study. And that’s not nearly all. More…
A new Wall Street Journal study reveals consumer confidence is sagging again, but this time Obama’s not to blame. More…
Understanding why a sale is lost is critical, yet some salespeople fail to pinpoint the true reasons for losing. More…
Social media is becoming just as popular as email when it comes to direct marketing, and that’s not nearly all a recent study uncovered. More…
A recent study reveals one issue reigns head and shoulders above the rest when it comes to connecting with today’s customers. More…
If you’re not doing this, you could be missing out on a major chunk of revenue. More…
Need another reason to offer telecommuting options? A new study fuels the argument.
Valuable research uncovers the top reason most customers complain, and what drives them into the arms of competitors. More…
Been told short, punchy subject lines are the best way to make people open your email? Some would beg to differ. More…
Should companies be more focused on engaging buyers or developing innovative products and services? More…
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