Today’s Top 7 Customer Wants
January 31, 2012 by Ken Dooley
Customers’ interest in products or services extends only as far as those products or services can help fulfill these goals. More…
January 31, 2012 by Ken Dooley
What email marketers really need to test
January 6, 2012 by Charlie Walker
There’s a perception that what you choose to say in the email subject line has the greatest impact on an email’s success. Not so, claim many marketers. More…
Showcasing charity interests attracts customers
January 5, 2012 by Charlie Walker
It’s a marketing edge many businesses might be overlooking: Showcasing the do-gooder aspects of your company. More…
Loop me in: Buzzwords that drive us nuts
December 27, 2011 by Charlie Walker
What’s the problem with boxes, anyway? They’re useful for lots of stuff, from shipping to storage – and stashing “low-hanging fruit.” So how do you explain the deep-toned admonishments to think outside of one? More…
Study: Many firms pay too much for IT staff
December 5, 2011 by Valerie Helmbreck
You may be getting ripped off these days if you’re paying too much for folks with IT certifications. That’s the word from tech researchers who keep tabs on what credentials matter and which ones are out of fashion.
Growing response to Quick Response (QR) marketing
November 2, 2011 by Charlie Walker
Quick Response (QR) codes offer a world of new opportunities for marketers. More…
Want to write email that sells? Here’s how
October 18, 2011 by Bob Hill
Email is the new cold call. The quicker organizations accept that, the higher their revenues will climb. More…
Do you have the right IT boss?
October 6, 2011 by Valerie Helmbreck
Does your IT head — or the one you’re considering for the job — have what your organization needs?
Mobile payments: Trust more important than ever
September 8, 2011 by Charlie Walker
As more users make mobile their primary source of interaction, trust in payment processing emerges as a significant issue. More…
What small businesses are doing now to stand out
July 28, 2011 by Charlie Walker
It used to be that small businesses coveted showcasing zip codes from fancy areas – think 90201 – no matter where the business was actually based. More…
Internet, social media usage catching TV
June 30, 2011 by Charlie Walker
There was a time when people claimed nothing could ever get between Americans and their addiction to television. More…
Execs cutting IT, adopting cloud technologies
June 27, 2011 by Valerie Helmbreck
Getting frustrated by slow responses from your IT team? Join the club. Seems that many business executives are doing an end run around their tech folks to use cloud services.
Facebook usage: Check out these eye-popping stats
June 23, 2011 by Charlie Walker
Been holding back on making Facebook part of your marketing campaign? Now’s the time to make your move, or to ramp up your efforts if you’ve already dipped a toe in the water. More…
The biggest threat to your company’s data
June 20, 2011 by Valerie Helmbreck
How loyal are your IT workers? The results of a recent survey should make company leaders uneasy.
If you move to ‘cloud,’ watch out for security
June 7, 2011 by Valerie Helmbreck
So far, most companies are cautious on implementing cloud computing. Why? Because security is one of IT’s biggest concerns when considering a move to the cloud.
The biggest barrier to improved financial performance?
May 20, 2011 by Valerie Helmbreck
What’s the greatest barrier your finance team faces? Ask them and you’re likely to see a finger pointed in one direction:
The top 3 obstacles to sales management efficiency
May 17, 2011 by Bob Hill
New research sheds light on how sales managers can maximize their effectiveness – and boost profits in the process. More…
Why direct mail is still a very effective channel
March 9, 2011 by Bob Hill
Think direct mail has gone the way of the dinosaur? Think again. More…
The proven tweak that boosts web traffic 55%
March 1, 2011 by Bob Hill
One addition to websites has been proven to send online sales and lead generation efforts soaring. More…
Do you Facebook in the bathroom? If so, you’ve got company
January 26, 2011 by Charlie Walker
When you gotta go, you gotta go – but that doesn’t mean you have to leave Facebook behind, even if you’re going to the bathroom. More…
