What’s the best way to take care of your customers? Consider the results of a recent survey, which asked customers, “What do you want from a salesperson?” and “What would be the number one attribute of your favorite salesperson?” More…
The CMO Council recently released its annual State of Marketing survey. Some notable findings: More…
Men are cheap — and easier to reach, according to a recent survey of Facebook users and their responses to online advertising. More…
Ask salespeople for the number one reason why prospects don’t buy and you’ll probably get an answer that involves price. Ask prospects the same question and you’ll get an entirely different answer. More…
A growing number of business executives believe information technology is “inextricably linked” to their organization’s overall business success. But most have no way of assessing a key factor tied to IT success.
What’s the No. 1 demand your customers ask of you? According to a recent survey, it doesn’t have anything to do with price, quality, features or benefits. More…
If you would reach into the potty to grab this device, you’re not alone. More…
Telecommuting and virtual workplaces became all the rage when the recession hit, and the savings are plenty attractive to business leaders who need to cut costs and hang onto valuable staff. But there’s a price to be paid for scattering your workforce.
If you’re in one of the best, congratulations. If you’re in one of the worst … well, you’re in one of the worst.
Thoroughly researching a potential customer can make the difference between closing the deal or walking away empty-handed. It’s one of the most effective ways to show customers you understand their needs and value their business. But what happens when you’re researching on Wikipedia? More…
Internet travelers, do you want someone tracking every move you make and using that info to target you with tailor-made suggestions for future destinations? More…
Are you addicted to the Internet? One person who responded to a recent online survey said “yes” — but he’d found a great 12-step program for Internet addiction. More…
In order to boost business via social media sites, there’s one critical roadblock you’ll need to address if you’re going to succeed: More…
What’s the single biggest complaint of professional purchasers? More…
Customers’ interest in products or services extends only as far as those products or services can help fulfill these goals. More…
There’s a perception that what you choose to say in the email subject line has the greatest impact on an email’s success. Not so, claim many marketers. More…
It’s a marketing edge many businesses might be overlooking: Showcasing the do-gooder aspects of your company. More…
What’s the problem with boxes, anyway? They’re useful for lots of stuff, from shipping to storage – and stashing “low-hanging fruit.” So how do you explain the deep-toned admonishments to think outside of one? More…
You may be getting ripped off these days if you’re paying too much for folks with IT certifications. That’s the word from tech researchers who keep tabs on what credentials matter and which ones are out of fashion.
Quick Response (QR) codes offer a world of new opportunities for marketers. More…
| INDU | 0.00 | ||
| NASDAQ | 3423.555 | ||
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| GE | 23.98 | ||
| IBM | 201.94 | ||
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