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The No. 1 customer requirement today


January 15, 2013 by Ken Dooley

What’s the best way to take care of your customers? Consider the results of a recent survey, which asked customers, “What do you want from a salesperson?” and “What would be the number one attribute of your favorite salesperson?” More…

Marketers’ No. 1 career and business goals for 2013


December 21, 2012 by Christian Schappel

The CMO Council recently released its annual State of Marketing survey. Some notable findings: More…

Men are cheap and easy — at least online


October 8, 2012 by Charlie Walker

Men are cheap — and easier to reach, according to a recent survey of Facebook users and their responses to online advertising. More…

The main reason prospects don’t buy


August 20, 2012 by Ken Dooley

Ask salespeople for the number one reason why prospects don’t buy and you’ll probably get an answer that involves price. Ask prospects the same question and you’ll get an entirely different answer. More…

IT linked to biz success, but evaluation lacking


July 25, 2012 by Valerie Helmbreck

A growing number of business executives believe information technology is “inextricably linked” to their organization’s overall business success. But most have no way of assessing a key factor tied to IT success.

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The No. 1 customer demand


July 24, 2012 by Ken Dooley

What’s the No. 1 demand your customers ask of you? According to a recent survey, it doesn’t have anything to do with price, quality, features or benefits. More…

What 60% of people said they’d fish from the toilet


July 10, 2012 by Charlie Walker

If you would reach into the potty to grab this device, you’re not alone. More…

A big downside of telecommuting: feuding employees


May 31, 2012 by Valerie Helmbreck

Telecommuting and virtual workplaces became all the rage when the recession hit, and the savings are plenty attractive to business leaders who need to cut costs and hang onto valuable staff. But there’s a price to be paid for scattering your workforce.

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Survey reveals best, worst states to do business


May 9, 2012 by Jim Giuliano

If you’re in one of the best, congratulations. If you’re in one of the worst … well, you’re in one of the worst.

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Wikipedia could be costing you customers: Here’s why


May 3, 2012 by Charlie Walker

Thoroughly researching a potential customer can make the difference between closing the deal or walking away empty-handed. It’s one of the most effective ways to show customers you understand their needs and value their business. But what happens when you’re researching on Wikipedia? More…

Privacy concerns complicate using search results to target marketing efforts


April 5, 2012 by Charlie Walker

Internet travelers, do you want someone tracking every move you make and using that info to target you with tailor-made suggestions for future destinations? More…

Addicted to the Internet – and what else?


March 9, 2012 by Charlie Walker

Are you addicted to the Internet? One person who responded to a recent online survey said “yes” — but he’d found a great 12-step program for Internet addiction. More…

Online security still holds back social media customers


February 23, 2012 by Charlie Walker

In order to boost business via social media sites, there’s one critical roadblock you’ll need to address if you’re going to succeed: More…

10-minute sales meeting: Avoiding the No. 1 sales mistake


February 21, 2012 by Ken Dooley

What’s the single biggest complaint of professional purchasers? More…

Today’s Top 7 Customer Wants


January 31, 2012 by Ken Dooley

Customers’ interest in products or services extends only as far as those products or services can help fulfill these goals. More…

What email marketers really need to test


January 6, 2012 by Charlie Walker

There’s a perception that what you choose to say in the email subject line has the greatest impact on an email’s success. Not so, claim many marketers. More…

Showcasing charity interests attracts customers


January 5, 2012 by Charlie Walker

It’s a marketing edge many businesses might be overlooking: Showcasing the do-gooder aspects of your company. More…

Loop me in: Buzzwords that drive us nuts


December 27, 2011 by Charlie Walker

What’s the problem with boxes, anyway? They’re useful for lots of stuff, from shipping to storage – and stashing “low-hanging fruit.” So how do you explain the deep-toned admonishments to think outside of one? More…

Study: Many firms pay too much for IT staff


December 5, 2011 by Valerie Helmbreck

You may be getting ripped off these days if you’re paying too much for folks with IT certifications. That’s the word from tech researchers who keep tabs on what credentials matter and which ones are out of fashion.

More…

Growing response to Quick Response (QR) marketing


November 2, 2011 by Charlie Walker

Quick Response (QR) codes offer a world of new opportunities for marketers. More…


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