3 signs of the Twitter apocalypse
January 8, 2013 by Mary Black
The world didn’t end in 2012, but signs of a Twitter apocalypse were all around. More…
January 8, 2013 by Mary Black
Sickening thought: Many social media posts originate from the toilet
January 2, 2013 by Charlie Walker
Have you ever flushed while you’re Facebooking? Twittered on the toilet? You’re not alone. More…
Social networks: Business boon or waste of time?
November 28, 2012 by Valerie Helmbreck
Not sure if your organization needs to use social networks to connect with customers and clients? There’s some new research on the topic that can help you.
How firms use social media to build business
August 14, 2012 by Jim Giuliano
Not only do the majority of companies use Facebook, and other sites, but they also use it for some specialized business applications.
Using the web to boost customer loyalty and sales
July 27, 2012 by Jim Giuliano
Your people in Sales and Service hold a no-cost key to creating more business.
Best practices that use social media to boost the bottom line
May 25, 2012 by Jim Giuliano
Social media impacts the bottom line at companies that are active on Facebook, Twitter and other social-media channels. But it takes more than just getting people to “like” your company.
How 3 top companies turn social media into sales
April 23, 2012 by Bob Hill
One out of every four clicks on the Internet is somehow related to Facebook, according to recent statistics. And yet, less than a third of companies have a clear social media strategy in place. More…
Who owns your social-media account?
March 14, 2012 by Jim Giuliano
The answer’s not so obvious. Now that Twitter and other types of social media have become common marketing and overall business tools, new lawsuits are springing up over who “owns” the account and its following – the company or its employees?
Facebook founder reveals ‘amazing’ early business advice
March 12, 2012 by Bob Hill
Facebook’s Mark Zuckerberg describes the best guidance he ever got on building a successful company.
Biggest threat to Facebook revealed by its ex-president
February 1, 2012 by Bob Hill
At a recent web summit, the brash founding investor and ex-president of Facebook, Sean Parker claimed other social media platforms are better geared toward a key demographic. More…
4 ways to turn more social media users into buyers
October 21, 2011 by Bob Hill
Here are four proven strategies companies have used to tap new markets, generate leads and close more sales via social media: More…
Why your firm should have a presence on Facebook
October 17, 2011 by Bob Hill
Is your company capitalizing on the Facebook craze? If not, these statistics may cause you to start thinking social media. More…
3 damaging social media myths
September 16, 2011 by Charlie Walker
Social media is the toolbox you use to build the vehicle that’ll spread your marketing message to more potential customers. More…
Is Twitter a waste of time for business?
August 23, 2011 by Bob Hill
A new study reveals those who tweet are not necessarily those who buy. More…
Social media outperforms paid search marketing
July 20, 2011 by Charlie Walker
Once upon a time, paid search was the smart bet to ratchet up marketing campaigns. Of course, times change. More…
The No. 1 challenge facing today’s content marketers
June 14, 2011 by Bob Hill
A recent study reveals one issue reigns head and shoulders above the rest when it comes to connecting with today’s customers. More…
2 surefire ways to kill a marketing effort
June 1, 2011 by Charlie Walker
Steering clear of these common stumbling blocks will give you an edge. More…
Your Twitter bio: 4 ways to spell ‘failure’
May 30, 2011 by Charlie Walker
Can you accurately describe yourself and your business using no more than 140 characters? More…
Study: Social media not top way to sway buying decisions
April 21, 2011 by Bob Hill
Despite all the buzz surrounding social media’s business potential, one national study puts its influence in perspective. More…
What every social media campaign needs to succeed
March 10, 2011 by Bob Hill
If you want your social media strategy to have a major impact, you’ll need to incorporate these four steps along the way: More…
