August 27, 2010 by Bob Hill
In a world where prospects have instant access to online offers, discounts, pricing and customer feedback, these four strategies will help you attract (and win) more buyers: More…
May 25, 2010 by Valerie Helmbreck
An online retailer recently lost $1.6 million because of a glitch in its pricing engine that capped the pricetag on all items at $49.95. Total loss to the retailer: $1.6 million. But not all that money was badly spent.
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February 24, 2010 by Bob Hill
With more than 20 million visitors a month, Twitter may represent the largest free lead source in the history of mankind. Here are four proven models companies have used to help business using Twitter: More…
January 15, 2010 by Bob Hill
These two companies have developed strategies that transform Twitter into a highly effective, no-cost resource for promoting brand loyalty, providing better service and boosting revenue: More…