December 15, 2011 by Charlie Walker
Posted in: Email Strategies, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, online marketing
Some people will tell you that thank you notes are an antiquated custom from the non-digital age. Savvy email marketers know better.
Giving an old idea a new twist can send an important message to customers: you respect them, you value their business, and you want them to come back and do more business with you.
There are several reasons for sending thank you notes to customers, according to j2 Global, but three specific ones stand out:
- Sign up. When a customer signs on, a great way to welcome them is to send them a note of thanks. You can also talk about any special notification, coupon or loyalty programs that customers can join.
- Purchase. It’s a great way to let a customer know — immediately — you recognize and appreciate the fact they’ve brought their business to you. It doesn’t have to be elaborate — but you can use it as an opportunity to share additional purchase information. Examples: a coupon for next-purchase discount, future free shipping or recommendations along the lines of, “Customers who bought this product/service also bought …”
- Endorsement. When a customer posts a good review or favorably recounts a buying experience with you, other shoppers usually notice it. Each time customers provide this favor, you can let them know how much you appreciate it.