The best time to post content on social media sites
December 22, 2009 by Christian SchappelPosted in: In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, Marketing & Sales Update, New Research, online marketing
By now most of us know e-mail that’s sent on a Monday or Tuesday gets through to more prospects. But when’s the best time to reach people via social media?
The earlier the better.
Business prospects are more active on social media sites like Facebook and LinkedIn early in the week, found several recent studies.
In fact, click-through rates on Facebook-based brand pages were found to be far better on Tuesdays (9.89%) than any other day of the week, according to social media services vendor Vitrue.
The days with the lowest click-through rates? Saturday (2.67%) and Sunday (2.70%).
In Vitrue’s analysis, if a brand had 100 fans online and received five clicks on a wall post, that represented a click-through rate of 5%.
Of course it still pays to test with your prospects what time works best to update your entries on social media sites.
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Tags: Facebook, LinkedIn, social media, Vitrue
March 5th, 2010 at 4:23 pm
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