One of the hottest phrases in business today is “24/7.” Recognizing that we’re in a very competitive and very global economy, there’s a growing awareness that we have to be available around the clock to meet customer needs.

Being there 24/7 means being organized to deliver value to the customer at all times and knowing what to do under any circumstances. Customers like to be cared about. It’s one of the main reasons why they do business with you.

What about your salespeople?

So what about your salespeople?  Do they understand the evolving importance of being ready, willing and skillful 24/7? Do they know enough about their customers to support them at any moment of the day? Do they have the system, skill and commitment to be there at the customer’s time of need?

Staying up with technology

In the 1840s, salespeople could be excused for not knowing everything. They could even be excused for their unwillingness to change in the face of better ideas about how to do things.

No excuses

They have no excuses today when they’re only a few mouse clicks away from a wealth of information about practically anything that is going on or has gone on in the past. They’re only a few more clicks away from some of the best thinking about what might go in the future.