What’s the number one quality customers demand of salespeople?

A recent survey asked customers, “What would be the number one attribute of your favorite salesperson?”

Ninety-one percent of the customers who responded said, “Be there when I need you.”

What this translates into is “you don’t have to be the quickest, you don’t have to be the cheapest, you don’t have to be the smartest. If you’re there when your customers need you, you’ll get the business. ” Share this information at your next sales meeting.

How about responding with ”Be here when I need you,” atitude by adopting a philosophy that “I’m here for you. You’re my customer and I’m here for you.”

“Here’s my cell phone number, here’s my pager number. Here’s a 24-hour toll-free number.”

“Here’s our web address so you can get information even when I’m sleeping.”

How about that? How about having a philosophy that I’m here for you and living that every business day?

How about making sure your customers know how to get a hold of you, making sure they know who else is on your team, and where they should turn when they have questions,  problems or complaints.

So let them know by saying “Thank you. Thank you for being my customer. Thank you for buying my product or service.”

Adapted from Cashing In On Success by John Tschohl. Mr. Tschohl is president of Service Quality Institute, a multinational firm specializing in quality service.