Nearly 70% of B2B Sales pros say their biggest challenge today is …

generating high-quality leads, according to research from MarketingSherpa.

Why?

For one, it’s not enough to simply generate any leads. As insiders know, unqualified leads can be a source of frustration and even a waste of time.

That’s why savvy Sales pros are clamoring for better-quality leads.

Good news: You don’t need to break the bank to generate high-potential leads.

There are companies out there that are putting energy (and very little money) into tactics that produce legit prospects at great rates.

Five strategies successful companies are using to generate more high-quality leads:

• Make it easy. Ask visitors for their information — but just the basics. If it looks like your forms will take time and effort, most folks will bail.
• Involve them. Create a short survey to pin down the one or two issues bothering customers most. Then tailor your follow-up responses so they address those issues.
• State the price. This’ll shake out the tire kickers. Of course, you don’t want to clobber customers with price. Instead, focus on the problems your company can solve, and then label your price as “low” for the payoff your solutions provide.
• Give them an inside line. Offer a toll-free number prospective customers can call — and connect them with a real person right away. Avoid putting prospects through one of those voicemail mazes.
• Troll the Internet. Search for forums and discussion groups relating to your products or business. It’s a great opportunity to see what customers are talking about most and can lead you directly to high-quality leads.

Tags: B2B, generate, high-quality leads, Internet, leads, money, strategies, tactics