The one quality all successful salespeople have is the ability to …

… take on commitment.

Salespeople who aren’t committed to their work may not be able to get prospects and customers to commit either.

There are four basic commitments salespeople must make to be successful:

• You have to make a commitment to yourself. Selling is the process of educating prospects and customers about the value they will receive from purchasing your product or service. How you spend your time, how you educate your prospects and how you develop your strategy to reach your sales goals is largely left up to you. So the first commitment is always to yourself.
• You have to make a commitment to your job. That means staying abreast of new developments, changing markets and declining economies. What helped you close sales yesterday may not work today. Past success doesn’t guarantee future sales, especially during tough economic periods. By remaining committed to constantly striving for knowledge, you will continue to know what customers need.
• You have to be committed to your company. Top salespeople find reasons to be enthusiastic about their companies. They realize that their company’s future, as well as their own, are tied together.
• You have to be committed to your customers. Committed salespeople are always committed to delivering the very best to their customers. They are always available when problems develop and do everything in their power to act in their customers’ best interests.

Adapted from “The Hard Truth About Soft-Selling,” by George W. Dudley

Tags: close sales, educating prospects, Soft-selling, successful salespeople, Value