Thank you, you are very astute to notice. Establishing expectations are critical for reader (and client) satisfaction and loyalty. While most subscribers don’t answer the questions I’ve found my newsletter provides a steady stream of new clients when used correctly.

Of course, these questions open a Pandora’s box because if not managed correctly could take your newsletter off topic. Remember, readers sign up for a specific reason which may change as new readers join. Anyway, I’ve made these mistakes myself and paid.

Sincerely,

Justin Hitt
Strategic Relation Consultant
Publisher, Inside Strategic Relations

Ps. The content will come to you, just focus on serving the right customer for your business. Write when you have things up and running, looking forward to your success.