BusinessBrief.com » What shade of green will U.S. companies be in 2010?

What shade of green will U.S. companies be in 2010?

November 6, 2009 by Fred Hosier
Posted in: Finance


With a carbon tax looming, how much will U.S. companies be doing next year to become more “green”?

A new survey suggests it’ll be mostly status quo.

Robert Half Management Resources asked 1,400 CFOs from companies with 20 or more employees, “In the next 12 months, do you expect your company’s focus on green initiatives will increase, decrease or remain the same? Their responses:

  • No change: 68%
  • Increase somewhat: 23%
  • Increase significantly: 5%
  • Decrease somewhat: 3%, and
  • Decrease significantly: 1%.

“Many companies may already be pursuing green initiatives and not feel they need further investments in the near term,” said Paul McDonald, executive director of Robert Half Management Resources.

McDonald said that in addition to being good for the environment, green initiatives also can save a company money and have a positive effect on morale. “A reputation as a good corporate citizen instills pride in employees and can enhance recruitment and retention efforts.”

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One Response to “What shade of green will U.S. companies be in 2010?”

  1. Nancie Cloutman Says:

    Its interesting how many mfg’s are getting into the green tech spin. Wonder if its really a business model for them or just a marketing spin…

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