BusinessBrief.com » What’s hurting performance at nearly half of all companies

What’s hurting performance at nearly half of all companies

June 10, 2009 by Christian Schappel
Posted in: Special Report


Nothing motivates employees to boost performance like the green stuff. Unfortunately, almost half of the people responsible for bringing in new customers feel their compensation and incentive plans are too complex.

That’s according to Deloitte and Oracle’s latest Strategic Sales Compensation Survey of company salespeople. What’s making the plans so complex?

Increased team selling, more convoluted quotas and territory assignments, and a demand for more precise metrics, found the study.

As a result:

  • over 40% of companies failed to meet their sales and revenue goals last year
  • less than half (46%) of those surveyed believe their compensation plan is driving the right selling behaviors, and
  • the amount of managers and directors “satisfied” or “very satisfied” with the performance of their sales force dropped sharply from 56% in 2006 to 49% today.

The study drives home the fact that for marketing and sales efforts to be successful, companies must have compensation plans that makes sense to their salespeople.

Now may be the time for the corporate suite (CEO, CFO, Marketing execs and Sales managers, etc.) to discuss ways to simplify compensation plans as much as possible.

Three best practices to consider:

  • Look at the measurements. Confusing compensation plans usually have many performance measurements. Effective plans use three or fewer measurements.
  • Review. It’s good practice to review compensation plans, and how satisfied employees are with them, once a year.
  • Consistency. Changing compensation plan metrics sparingly helps reduce confusion among employees.

For more background, download Deloitte and Oracle’s Strategic Sales Compensation Survey.

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One Response to “What’s hurting performance at nearly half of all companies”

  1. Bob Light Says:

    This is an interesting seque away from the fact that is is the economy, and the Scrooge-onomics that is dominating the purchasing mentality of companies today, that is hindering performance. Complex comp plans are nothing new, quota’s tend to get raised and %’s paid less when times get tight. I absolutely agree though that simpler plans are better, if only to take away that as a crutch for why sales does not achieve targets. While we are at it, we should stop insisting that they update the CRM system and turn in their expense reports timely, as those are a real distraction as well…..

    Ok that last is said half tongue-in-cheek. Seriously, CFOs need to focus on the underlying strategy of their business today, examining all processes. The one silver lining in all this is that for companies who do this, and can invest in trying new processes or new markets (leveraging the lower costs to do so today), can get a leg up when this thing turns around.

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2010-09-02 16:02