Comments on: Why 5 of the decade’s most anticipated products failed http://www.businessbrief.com/why-5-of-the-decades-most-anticipated-products-failed/ Just another WordPress weblog Mon, 23 Jan 2012 17:15:13 +0000 hourly 1 http://wordpress.org/?v=abc By: Joe Bagodonuts http://www.businessbrief.com/why-5-of-the-decades-most-anticipated-products-failed/comment-page-1/#comment-2850 Joe Bagodonuts Thu, 07 Jan 2010 21:03:27 +0000 http://www.businessbrief.com/?p=5496#comment-2850 What about the Segway? Wasn't it by 2010 that they said no one would be walking anymore? I think at the end of the day these niche products my pave the way for future inventions but are nothing more than novelty items for the rich when they first come out. No matter how revolutionary they seem to be. What about the Segway? Wasn’t it by 2010 that they said no one would be walking anymore? I think at the end of the day these niche products my pave the way for future inventions but are nothing more than novelty items for the rich when they first come out. No matter how revolutionary they seem to be.

]]> By: Vin Nayak http://www.businessbrief.com/why-5-of-the-decades-most-anticipated-products-failed/comment-page-1/#comment-2677 Vin Nayak Thu, 31 Dec 2009 20:34:07 +0000 http://www.businessbrief.com/?p=5496#comment-2677 I think the stand-alone DVD Recorder targets a slightly different market than does TIVO. I have a DVD Recorder, and I specifically use it to transfer home movies from my camcorder to a DVD for long-term storage or to give to a friend. I think there is still a big market for DVD Recorders (and Blu-Ray Recorders for HD Camcorders) for exactly this purpose. I think the stand-alone DVD Recorder targets a slightly different market than does TIVO. I have a DVD Recorder, and I specifically use it to transfer home movies from my camcorder to a DVD for long-term storage or to give to a friend. I think there is still a big market for DVD Recorders (and Blu-Ray Recorders for HD Camcorders) for exactly this purpose.

]]> By: Joely Gardner http://www.businessbrief.com/why-5-of-the-decades-most-anticipated-products-failed/comment-page-1/#comment-2674 Joely Gardner Thu, 31 Dec 2009 19:13:49 +0000 http://www.businessbrief.com/?p=5496#comment-2674 There is a single reason that explains the failure of all of these products -- lack of Voice of Customer (end-user) research to validate the need, determine willingness to pay, and identify obstacles to adoption. All of these products exemplify the engineer-inventor syndrome: "Let's do this because it's a cool technology and because we're smart and can do it. Everyone will love it because we think it's a nifty idea." Voice of Customer should be treated as a strategic effort and part of the product roadmap. Usability testing is tactical and part of product development. Both are essential. There is a single reason that explains the failure of all of these products — lack of Voice of Customer (end-user) research to validate the need, determine willingness to pay, and identify obstacles to adoption. All of these products exemplify the engineer-inventor syndrome: “Let’s do this because it’s a cool technology and because we’re smart and can do it. Everyone will love it because we think it’s a nifty idea.”

Voice of Customer should be treated as a strategic effort and part of the product roadmap. Usability testing is tactical and part of product development. Both are essential.

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