Very insightful report from Marketing Sherpa.

As with many industries, a key to success can be specialization and this applies to both SEO and paid search.

This is even more important if you’re in a competitive market space or if you are attempting to reach prospects nationally or internationally.

SEO has become much more complex in the past couple of years and its important to work with organizations or individuals who have a recent track record of success, as alluded to in Julie’s post. Specialization can increase the likelihood of success with SEO or other forms of Internet marketing and now, more than ever, its important to invest marketing dollars wisely.

Attached is a link to a blog post in which a Forbes report provides additional information on the effectiveness of seo:

http://dlcainternetmarketing.com/blog/forbes-report-seo-and-emailse-newsletters-most-effective

Duane Coleman
http://dlcainternetmarketing.com/blog