March 18, 2010 by Charlie Walker
Posted in: communication, In this week's e-newsletter - Sales & Marketing, Latest News & Views - Sales & Marketing, online marketing
Mobile marketing efforts could generate an even bigger bang for your buck right now.
Why? There’s less competition out there because many companies have cut mobile marketing budgets. And in the void, anything you do is bound to have a greater impact.
B2B companies as a whole have said they’ll be spending 38% less on mobile marketing this year, according to a recent Outsell study.
Where do businesses plan to spend their budgets this year?
Most spending is staying closer to home: More than half of the marketers surveyed said they are investing a bigger chunk (about 7.5% more on average) of their digital budgets in their companies’ Web sites.
Also, investment in search-engine marketing, now about 15% of the budget, will likely rise 2% this year.
Increased spending is projected in three other areas:
- Webinar spending is expected to jump 26%
- video (153%), and
- social networking (43%).