February 28, 2012 by Bob Hill
Posted in: economy, In this week's e-newsletter - Sales & Marketing, online marketing, Special Report - Sales & Marketing
A popular retailer has declared Obama the ultimate sales resource, according to a recent statement.
Ammo.net, a firearms/ammunition retailer, declared Obama the “Greatest Gun Salesman in America” on its website recently, as a result of skyrocketing sales since the president’s inauguration in 2008.
The online retailer credits Obama for keeping sales high despite a down economy, as gun lovers rush to stockpile arms for fear that Obama will propose stricter laws for gun ownership.
“President Obama’s perceived hostility towards gun owners has been one of the key factors behind the multi-year financial boom the firearms industry continues to enjoy,” a viral statement on the company’s website read.
The statement also includes a visual chart, which breaks down the hundreds of millions of dollars in increased sales arms dealers in this country have enjoyed as a result of Obama’s anti-gun stance.
The question now becomes, “If there’s been no major shift in the president’s first four years in terms of gun legislation, is the fear real, or is it just a really handy marketing tool the arms industry has used to its advantage?”