E-mail is a great tool for communicating with customers … assuming the messages get there.

These days, more and more finance departments are relying on e-mail to communicate with customers and vendors. And that can be a terrific timesaver.

The only problem: Many financial-esque subject lines contain words that can trip spam filters.

So when you’re wondering why that customer never responded to A/R’s e-mail, it may be because it never made it to the in-box.

Best bet: Give staffers a little education on being subject-line-savvy.

For example, encourage staffers to steer clear of words like money, savings and even discount, as well as dollar signs, in their subject lines.