Glen Beck may have been exercising free speech when he recently said the president was a “racist,” but his advertisers aren’t happy about the name calling and neither are the black bloggers waging a campaign against Beck.
After Beck called President Barack Obama a “racist” who “has a deep-seated hatred for white people” on a Fox News show, a coalition of black bloggers got mad and they got even. They went after the controversial talk show host where it hurts most: in the pocketbook.
Their orchestrated campaign targeted at Beck’s advertisers was led by colorofchange.org, a coalition of black online activists.
The organization managed to get 100,000 messages sent to advertisers on Beck’s show, and a number of these sponsors pulled ads from the show.
Some sponsors who yanked their ads are among the nation’s biggest advertisers, including Geico, Procter & Gamble, State Farm and Progressive Insurance.
The campaign demonstrates the viral nature of the Web and its ability to quickly organize and mobilize consumers for or against companies and organizations.
Could your business be targeted for controversial opinions or activities? Would you be prepared to respond?
Fox is telling anyone who’ll listen that the ads pulled have been diverted to other Fox shows, but that begs the question: Who’s gonna want their ads to air on Beck’s show in the future? No matter how many viewers you attract, if nobody buys ad time on your show, your days are numbered.