The three marketing channels that company execs say generate the best ROI today:
- search engine optimization (SEO), and
- paid search (pay-per-click or PPC).
That’s what 1,200 marketing execs said in a recent survey conducted by MarketingSherpa.com.
When asked what was generating “great” ROI:
- 51% of execs said paid search. Why is it so popular? Laser-like targeting and results that are easy to measure.
- 44% of execs said e-mailing their house lists still produces the greatest return, and
- 39% of execs said they love SEO because all it costs to generate returns is a little time and effort.
The full results of the survey are available here (registration required).