Top-to-bottom communication that works

Companies are looking for new ways to build connections in tough times – which means the old communication barrier between senior level executives and lower-level employees is disappearing.

Case in point: After noticing more rumors spreading in his growing company, Jack Lee, CEO of 4Refuel Ltd., required all senior execs to spend a certain number of hours with employees in the field.

Execs spoke candidly with employees, finding out what they enjoyed about their jobs and what they didn’t, what they would change and any ideas they had for improvement. Best of all, they found out exactly what a normal day for these workers was like.

This also gave execs a chance to relay important news and messages that otherwise might not have gotten through.

And the communication went both ways. Employees were able to say, “I don’t think we should be doing this or that,” without fear or intimidation.

The arrangement has worked especially well, says Lee. Satisfaction surveys show workers are feeling more invested in and appreciated by the company — now that they’re able to enjoy conversation and contact with top management.

Build a connection

4Refuel Ltd. created partnerships between employees and executives. Here’s how you can do the same:

  • Invite all company employees to high-level meetings, and welcome contributions by asking thought-provoking questions like, “What could we do better/differently next time?”
  • Encourage senior-level managers to spend time with employees on a regular basis, such as a couple of days in each department.
  • Get involved in departmental goals. If a certain department is trying to reach a particular milestone, offer to pay for a party or some other incentive when they reach it.

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